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Mass market products like corn flakes may one day come in different varieties, geared to different subsets of people based on their genes.
Why? Facebook lets you group your friends into smaller lists and share photos and updates with these subsets of people.
"There still may be subsets of people who are very responsive to the benefits of antioxidants," said Dr. Blumberg, who serves on scientific advisory boards for some supplement companies.
It was fun while it lasted and served to bring down some of the social barriers among the different subsets of people on board.
As we move around the country and across continents, we collect disparate pockets of friends, so that our list of 150 consists of a half-dozen subsets of people who barely know of one another's existence, let alone interact.
"There are very few subsets of people where this will actually be impactful," says Schwark Satyavolu, chief executive of Truaxis, a company that offers tools for consumers to manage their utility bills.
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The subset of people who like Radiohead but are going to wait months for a physical CD is a very interesting subset of people.
"I'm one of the relatively rare subset of people that finds math fun," James said.
"But these are a tiny subset of people with obesity," he acknowledges.
That's what Specialisterne does, focusing on a subset of people with autism.
"But a subset of people with low skill levels may not be able to earn a reasonable standard of living based on their labor.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com