Nonetheless, the decline in AOL Time Warner's shares yesterday made clear that investors still intend to hold the company accountable for unexpected weaknesses in advertising, no matter how strong the subscription segment.
Notably, the company grew its "Subscription" revenue segment from $5.02 million in the year-ago quarter, to $9.13 million in the most recent period.
Last summer it seemed like the subscription video segment in Scandinavia was heating up, as both Netflix and HBO announced plans to make their services available in that market.
The Cloud subscriptions and support segment has been boosting the company's growth with an average growth of more than 30% in the past 3 years and reported a revenue of $5.7 billion in 2018.
Plepler's eye was on the roughly 10 million homes in the U.S. with high-speed Internet service but not a pay-TV subscription, a market segment that skews young.
This is where Mr Logan, who knows all about selling subscriptions and advertising, and segmenting the magazine market, comes in.AOL's other challenge is to persuade its subscribers (it prefers "members") to part with more of their money, whether through upgrading to a high-speed broadband connection or buying things online.
In an interview with TechCrunch TV, Moviepass CEO Stacy Spikes said the inspiration to do so came about after seeing how subscriptions worked in other segments of the video entertainment market.
The original 12 volumes of the First Edition, issued from 1884 to 1928, were sold by subscription in paperbound segments as they became available, and you can still have the First Edition in computer-readable form (on CD-ROM, I.B.M. compatible) from Oxford for $995.
A few years ago, CBS made available individual subscriptions for users to access segments from its "60 Minutes" news magazine.
In 2017, digital content subscription service Scribd's fastest-growing segment was audiobooks.
