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After that, publishers set the price of subscriptions at generally low rates.
We'll also be launching premium subscriptions at some point," he said.
Both the troubled Independent titles are using bulks and heavily incentivised subscriptions at the same time.
Optional subscriptions, at $20 a year, let users post additional photos.
The paper is distributed free but asks for voluntary subscriptions at $25 a year.
Subscriptions at the Paper Mill declined; historically, about two-thirds of the theater's audience members have been subscribers.
In the eight-month test, the targeted ads brought in new subscriptions at a significantly higher rate than untargeted ads.
Reuters and The Journal, though, highlighted the way rising print and digital subscriptions at The Times were offsetting declines in advertising — a much more positive view.
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