The company, which will begin offering its product for general subscription early next year after three years of development, has now raised a total of $20 million.
Most sites abandoned the idea of charging subscription fees early on, opting instead to provide free content.
Microsoft is planning to launch a $99 Xbox console package with a monthly subscription as early as next week, according to sources speaking to The Verge.
A subscription to Early and Often is $150 before their October 4 launch.
The new entity might offer new services that weren't available before: new content offerings on mobile; bundles of those offerings and wireless subscriptions or early access to Game of Thrones episodes; or targeted advertising that comes with better information on what consumers watch.
The service competes with Amazon's Prime Pantry, which quietly introduced a $4.99 monthly subscription fee earlier in 2018 for Prime members who don't want to pay the otherwise $7.99 flat shipping fee on their orders of $40 or more.
You may recall that Facebook launched its "subscriptions" feature earlier this fall at its annual f8 conference.
Interestingly, we found indications that early subscription holders before 1995 were in fact heavier users (based on outgoing calls) compared with all subscription holders in the years 1996-2002.
They can log in with their own college credentials, getting in the habit of having a cable subscription at an early age.
