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"The critical issue for any launch is how many subscribers you have.
Until you get 25 to 30 million subscribers, you won't have the kind of critical mass that attracts major national advertisers".
Impressive figures then – and with over 11 million active subscribers you can expect sales to continue – but let's face it, we fully expected it right?
If you have millions of YouTube subscribers you can conceivably make £500,000 to £1m a year if you're doing all the right things," he says.
In a lively and illuminating TED talk, behavioural economist Dan Ariely explains that he was intrigued by a puzzling set of options our website once offered prospective subscribers: You could get access to all our web content for $59, a subscription to the print edition for $125, or a combined print and web subscription, also for $125.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com