Moreover, the strategy has helped Showtime strengthen subscriber ties with targeted audience groups, while also earning praise in the television industry.
Howard Stern and his agent have sued Sirius XM Radio, claiming the satellite radio company has failed to pay him stock awards tied to subscriber growth.
AT&T, although it would love to get a shot at AOLs more than 17 million subscriber, has its hands tied by exclusivity contracts with Excite@Home athm that prevent it from working with other ISPs.
Though on the face of it Spotify appears to compete with iTunes,in reality, as we predicted, Apple appears to be relaxed about the service, presumably so long as the mobile app remains tied to premium subscribers.
Newsstand publishers, however, couldn't convert a Newsstand app to a regular one not tied to a specialized format without losing existing subscribers, couldn't take those subscribers along to a new app or even email them about a new app, thanks to Apple keeping subscriber details to itself.
OnStar seems more interested in advertising that is tied to content, not to a subscriber's location.
She said that the language of Mr. Stern's contract tied his stock awards to Sirius's subscribers, not to XM's or to the merged company's.
He also suggested the company wasn't tied to making videos available only to subscribers, saying Amazon is open to generating revenue from ads too.
Depending on the country, your friends might even be able to pick up what you need: a subscriber identity module, popularly known as a SIM card, tied to a local carrier.
The problem is that AT&T, tied down by exclusive contracts with Excite@Home, only has 113,600 subscribers of Excite@Home's overall base and is expected to ramp up to 275,000 by the end of March.
