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Now it needs to prove that streaming is indeed a better model than DVDs, and that should be reflected in subscribers spending even more time on Netflix.
With the number of cord cutters on the rise, and even pay TV subscribers spending more of their time streaming video from services like Netflix and Amazon, there's a growing need for tools that make the experience of finding new and quality content to watch better and easier.
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Netflix subscribers spent an average of nearly 8.5 hours doing so in June, she said.
According to the Yankee Group, cable subscribers spend an average $39 a month for the service.
AOL's 32 million subscribers spend an average of 70 minutes online a day.
DoCoMo's 3G subscribers spent 9,650 yen ($89.44) a month last fiscal year, 6.1percentt less than the previous year.
Nextel subscribers spend $70 a month, 30percentt more than the industry average.
Subscribers spend an average of 17 hours a week playing it.
Satellite subscribers spend an average $46 a month on Echostar's Dish Network and about $57 on DirecTV.
And even in developing countries where there are underserved markets, subscribers spend less on phones and services.
(Prime subscribers spend about twice as much). As a sort of Trojan horse, then, Amazon devices are incredibly effective.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com