Exact(1)
These elements add up to subscribers' preference for proximity and quality.
Similar(7)
How many do you wanna do?' " Netflix tracks not only its subscribers' preferences and habits but also how quickly they watch each episode and how many episodes they watch in one night.
It is also offering movie studios the chance to place targeted advertisements within the app based on subscribers' movie preferences.
Last month, TiVo said it would predict the loser on "American Idol" by using its own product, StopWatch, which monitors the fast-forwarding and rewinding patterns of 20,000 anonymous subscribers to gauge viewers' preferences.
Mr. Mortier has spent time with groups of subscribers, and they will receive preference for next year's tickets.
Subscribers fill out a style preference survey, pay the fee, and are guaranteed a cool piece of clothing in the mail each month.
The subscriber lists in order of preference the games he wants to rent.
In the past, those tags were used to recommend other shows from the long tail of content on the service, essentially building profiles based on the preferences of individual subscribers.
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