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By acquiring The Huffington Post's reporting resources, AOL hopes to counter the perception that it is a farm for subpar content.
Marketers and companies that have built their success on producing massive amounts of subpar content that is used to simply get them a higher ranking in Google and get clicks and impressions based on catchy titles are in for an awakening.
Marvel, Hulu, Netflix, and Amazon may all have licensing agreements for shows not yet in production with predated licensing agreements, and can grandfather in years of content at subpar rates, making the proposed contract worthless.
In February, for example, it changed its algorithm to weed out Web sites that it thinks have subpar articles and videos, like content farms, a move that affected 12 percent of search queries.
Shrugging off foibles — like subpar corn that led them to seek an organic grain from the Finger Lakes — they are content to gain their expertise as they go.
Former subpar.
and subpar.
(C), and in subpar.
(B), in subpar.
(A) heading and subpar.
(A) and added subpar.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com