Compared to the control group, the experimental group improved all measures considerably, except two subjective norm constructs (normative belief and motivation to comply) at post-assessments.
The correlation of Subjective Norm with Normative Beliefs is weak (ρ = 0.10; p = 0.06).
Attitude is related to behavioral beliefs, subjective norm to normative beliefs and PBC to control beliefs.
14 The TPB proposes that intentions are determined by Attitude (beliefs about whether the benefits outweigh the costs), Subjective norm (perceived normative pressures) and Perceived control over the behaviour.
Although Meinong considers himself to be a value subjectivist at this stage, he already includes some kind of non-subjective (normative and not empirical-psychological) conditions in the definition of a value: "The value of an object might be defined as its capacity of being valuated by an intellectually and emotionally normal subject".
Attitude is determined by individuals' beliefs about specific performance or attributes of performance, and subjective norms address individuals' normative beliefs about performing a specific behavior (Sheppardet al. 1988).
According to TPB, human action or in the case of the present study, the use of BIM, is driven by three types of considerations, namely attitudes towards the action, subjective norms (for e.g., normative expectations of others), and perceived behaviour control (for e.g., control beliefs).
Underlying the subjective norm is the normative belief items, meaning the social pressure to carry out the behaviour.
Subjective norms stem from underlying normative beliefs, which may be thought of as an individual's perceptions of the rules of behavior imposed by friends, family, or society in general.
