The correlation of Subjective Norm with Normative Beliefs is weak (ρ = 0.10; p = 0.06).
Attitude is related to behavioral beliefs, subjective norm to normative beliefs and PBC to control beliefs.
Underlying the subjective norm is the normative belief items, meaning the social pressure to carry out the behaviour.
The link between Normative Beliefs and Subjective Norm was also weak (weight of 0.10).
Attitude, subjective norm, and PBC are informed by underlying behavioural, normative, and control beliefs, respectively [ 19].
However, subjective norm plays a limited role.
After adding descriptive norm, subjective norm was no more significant.
Intention, attitude, subjective norm and PBC also increased (p < .05).05
Messages targeted attitude, subjective norm, and perceived behavioural control.
It was also proved that the interaction terms of usefulness and subjective norm, and perceived quality and subjective norm, negatively influence behavioural intention.
The results showed that safety culture behaviour is significantly influenced by employee's attitude and subjective norm.
