Recently, the mochila has become something of a cult item, toted around town by fashion editors and It girls, and the subject of chatter on style blogs.
The chatter is reminiscent of the scrutiny that followed Soviet leaders, whose posture and skin tone were the subject of chatter among journalists, diplomats and analysts who pored over photographs in Western capitals.
This gimmick also became the subject of chatter around many pre-launch mobile startups (see: Tempo) trying to concoct their own special velvet-rope tricks.
It is already the subject of baseball chatter, although it won't be in stores until next week.
Officials said his job security was less in doubt than it was six months ago, when his ouster was the subject of Washington chatter.
On the day he was headed to Port St . Lucie the Mets were in Philadelphia, and Reyes was the subject of clubhouse chatter.
He has been the subject of constant chatter because his Cuban heritage would offer Mr Romney the chance to recover elusive Hispanic support and by virtue of Florida's standing as a key battleground state.
He may be right, but the fact that Obama's campaign thinks the problem is worth further inquiry and that race has once again become the subject of widespread chatter could be an ominous development for his candidacy.
Groupe Danone, the French food conglomerate, and Wimm-Bill-Dann Foods of Russia, a fast-growing juice and dairy company, have ended their merger talks, which have been the subject of market chatter here practically since the Russian company went public last year.
"In this case," he continued, "it would be, 'Right or wrong, just get the address right.' " Mark D. Friedman, a senior vice president at Halstead Property, who found his own listing the subject of blogosphere chatter when he sold Sting's apartment two years ago, agreed with Mr. Miller.
"Ju-On: The Grudge," a hit in Asia in 2002-3 and a subject of mad chatter on the Internet, is a similar case: if you want to see it before the remake starring Sarah Michelle Gellar arrives next year, you'd better get to the Walter Reade Theater this Friday.
