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They tested different approaches to marketing, including subscription programs, and different ways of developing stylish products.
Now she thinks the disability market is changing, with a new customer demand for stylish products.
The company's strategy is based on providing leading-edge, stylish products that can be sold for a premium.
According to the firm, the new masterbatches satisfy growing consumer demand for stylish products in medical, packaging, sporting goods, automotive, construction and consumer goods applications.
They are incorporating tech into stylish products, realising that for fashion tech to thrive, it has to be about the fashion first.
Beats is a well-known producer of stylish products in consumer electronics categories which are essentially commodities, not a technology company.
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"If there is a stylish product made for cats, chances are Kate Benjamin owns it or has written about it.
There are rows of them, and they look like refill supplies for a stylish product you bought someplace else.
We proudly delivered a beautiful and stylish product with old-world charm and 21st-century amenities that appealed to buyers and certainly contributed to an expedited selling process.
His colleagues were looking for a product to develop in the "wellness space," he said either a functional product they could make more stylish, or a stylish product they could make more functional.
Under Siltanen/Keehn, Gateway pitches have ranged from humorous brand campaigns featuring Ted Waitt, the chief executive, with a "talking" cow, to stylish product-focused ads selling a new line of laptop computers.
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