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A journalist's study of fads.
"The Tipping Point," by Malcolm Gladwell, is a lively, timely and engaging study of fads.
A lively, absorbing study of fads, from Hush Puppies to teenage smoking, that seeks to apply a kind of rational analysis akin to medical epidemiology.
The New York Times calls it 'a lively, timely and engaging study of fads.' Business Week praise an 'imaginative treatise that's likely...to generate some buzz' 2005 Blink: The Power of Thinking Without Thinking is published, eventually selling 1.3 million copies in the US.
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Earlier this month, Mr. Gladwell published his first book, "The Tipping Point: How Little Things Can Make a Big Difference" (Little, Brown), a study of how fads become fads.
Despite various electrochemical applications and engineering studies of FAD-dependent dehydrogenase complexes, the intra/inter-molecular electron transfer pathway has not yet been revealed.
The two studies of FAD described above also showed diffusivity changes in thalamus and caudate several years prior to predicted symptom onset, albeit with some changes in macroscopic volume measurements also being evident [ 38, 39].
The study of fashion, fads and speculative bubbles shows quite clearly that there are areas of social interaction in which rapid (and possibly disruptive) changes of collective expectations may occur.
This would not be the first time that a flavin has been proposed to act in a steric capacity, as we recently proposed from structural and biochemical studies of the FAD-dependent hydroxylase StaC, that this class A enzyme uses the "in" movement of its flavin moiety to sterically induce decarboxylation of its substrate molecule.
However, a systematic study of the effects of FAD-associated APP mutants on intracellular calcium homeostasis has not been reported.
A journalist's study of social epidemics, otherwise known as fads.
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