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They gave their study a catchy acronym, Prove It.
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Work on a catchy subject line.
A catchy study name and a logo were developed and applied on all study materials to create project identity.
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Behavioral researchers have studied this tendency, too, right down to giving it a catchy name: stimulus overload.
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Bristol-Myers Squits called its recent study of its lipid-lowering drug pravastatin, or Pravachol, "Cholesterol and Recurrent Events," a name chosen because it makes for a catchy acronym: "Care".
A catchy headline?
It's a catchy tune.
A catchy approach?
"A catchy title," Van Gaal said.
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CEO of Professional Science Editing for Scientists @ prosciediting.com