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[ 21] Our research builds on previous studies of advertisements and promotional brochures which have found overemphasis on relative statistical measures[ 22, 23], and claims lacking clarity, accuracy, balance and substantiation.
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This month, the Consumer Financial Protection Bureau (CFPB) published the article A closer look at reverse mortgage advertisements and consumer risks, which examines its study of advertisements for this product to older homeowners.
Her study of recruitment advertisements on the HoldTheFrontPage website over a three month period, from 1 November 2014 to 31 January 2015, suggested "a definite tip towards digital skills preference".
We performed a cross-sectional study of 113 advertisements for antihypertensive drugs from 4 general practice-oriented Australian medical publications in 2004.
After excluding multiple publications of the same advertisement, we ended up with 78 pairs of claims and referenced studies, because advertisements of the same product were repeatedly placed in several issues of medical journals.
The first part of the study was carried out in direct contact with the participants, and participants from the second study were recruited by means of advertisements in newspapers and on webpages.
Sixteen studies (16/24, 67%) assessed the quality of advertisements in a single country.
Four studies (4/24, 17%) compared the quality of advertisements in different countries.
Most studies (19/24, 79%) assessed the quality of advertisements in developed countries.
Information on warnings was mentioned in less than 77% (median = 35%) of advertisements in five studies (5/24, 21%).
Approved indications were mentioned in more than 70% (median = 94% ) of advertisements in five studies [11], [14], [29], [30], [39].
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com