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But we believe the answer is not to label students "consumers".
Michael Chessum, the ULU president, said privatisation of the loan book stemmed from "a poisonous ideological motive to make students consumers, with a lifetime of increasingly malign debt".
The group called the amendment "a short-term fiscal gain for the state at the long-term expense of students, consumers and the public".
It calls for a transformation in the UK's approach to building numeracy, statistics and data analysis skills to ensure that students, consumers and workers are as fluent with numbers as they are with words.
In today's corporate-minded, technocratic colleges, where professors are senior managers, junior staff dogsbodies and students consumers, they represent a dim memory of a time when higher education was a rather more collegiate affair.
But whatever you call this group of young people roughly, those born between 1980 and 2000 there is a widespread consensus among educators, marketers and policymakers that digital technologies have given rise to a new generation of students, consumers, and citizens who see the world in a different way.
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Public health academics, students, consumer activists and politicians were all following developments and sharing what they are doing in their own countries on Twitter, he said.
Rate Your Lecturer is an unlikely companion to the coalition's higher education reforms which, in exchange for £9,000 annual fees, promised students consumer clout that would place them "at the heart of the system".
College students' discretionary income increased to $120 billion in 2012 from $86 billion in 2011 and $69 billion in 2010 (Campus life 2012; Students' consumer clout widens 2010).
Similarly, Yan and Chang (2008) placed an importance of college students' consumer socialization because classes and student organization memberships could possibly change college students' views of the environment and knowledge of environmentally friendly actions.
Furthermore, Yan and Chang (2008) placed an importance of college students' consumer socialization because classes and student organization memberships could possibly change college students' views of the environment and knowledge of environmentally friendly actions.
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