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So how does the brainy reputation of TED affect the way you structure a talk?
The main lesson Mauersberger got from the workshop, he says, was to structure a talk like a movie: Create a line of tension from the beginning to the end.
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Obama crisply told "Jim," inadvertently (perhaps) mixing up Jeb's name, "It's very hard to have the kind of bipartisan work that we're going to do, because the whole question was structured as a talking point for running a campaign".
THE PRESIDENT: Jeb, with all due respect, I've just got to take this last question as an example of how it's very hard to have the kind of bipartisan work that we're going to do, because the whole question was structured as a talking point for running a campaign.
Beat the drum of "you're entitled to your own opinions, but not your own facts" as often as Republicans hand you the opportunity to do so....with all due respect, I've just got to take this last question as an example of how it's very hard to have the kind of bipartisan work that we're going to do, because the whole question was structured as a talking point for running a campaign.
Structuring a research talk as a film might sound glib, but presenters should do so out of courtesy to their audience, Mauersberger advises.
"This research gives a language to the things that I think are not necessarily rocket science but creates a structure to talk," Roya Soleimani, a spokeswoman for the company, told The Huffington Post.
My goal is to actually have a talk show somewhat structured around the Wendy Williams Show.
By contrast, Hassan Rouhani, has used his first trip to New York to engage delicately with an old enemy and to put in place a structure for talks about Iran's nuclear programme.
"If you said, 'I have to go pick up my friend at the airport,' I could very easily say, 'What time do they get here?' So there is a structure for talking about your friend and not knowing their gender — and it's perfect English".
Benchmark is a venture firm that has a rather unique structure that we talk about from time to time, it's an equal partnership structure, so there's not a lot of people in this office.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com