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My Dad Says," the William Shatner comedy based on the popular Twitter feed, proved its strong premiere ratings were not an anomaly, as 10.4 million viewers tuned in to the sitcom on Thursday, according to Nielsen's estimates.
The closest analogy to what may be happening here is having a much-anticipated new show with big stars debut to strong premiere numbers on traditional TV, but then taper off in following weeks.
After a strong premiere, Enterprise had grappled with declining ratings throughout its run.
Also impressive was "The Millers," starring Will Arnett, which lost only 6% of its young adult audience from last week's strong premiere.
On the CW, the second episode of the new post-apocalyptic drama "The 100" fell two tenths of a point from its strong premiere to a 0.7 in 18-49 and 2.3 million viewers total.
Goldman felt that it start of the season on a strong note, writing, "It's a clever beat to start out with, leading into a strong premiere that quickly drops us into what can be described as Mad Men 2.0".
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Though the show's humor creeps up instead of bashing you over the head, it has the strongest premiere episode and is the most promising comedy of the season.
Last week, the network's superhero spin-off "The Flash" gave the network its strongest premiere in five years.
"Grimm" premiered to 6.7 million viewers, one of the strongest premieres of NBC's 2011-2012 season.
Allen's previous festival openers, the unlikely box-office behemoth Midnight in Paris and the flaccid, Cannes-set A Hollywood Ending, weren't the strongest premieres, but his newest effort finds him in his best Cannes form since 2005's Match Point debuted at the fest.
TV ratings: CW's 'The 100' is strong in premiere.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com