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[C8.] THWARTING TIVOAs marketers strive to counter the ability of TV viewers to skip commercials, live ads are being considered.
Now, as marketers strive to counter the growing ability of viewers to skip or avoid spots, live sales pitches are being reconsidered for their potential stopping and staying power.
"As marketers strive to counter the growing ability of viewers to skip or avoid spots, live sales pitches are being reconsidered for their potential stopping and staying power," Stuart Elliott reports.
As advertisers strive to counter the growing efforts by consumers to ignore or avoid advertising, there are more efforts to blend programming and commercial elements on TV and the Internet.
If we care about diversity, we must all strive to counter our own predisposition to develop a bias based on the data we see.
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Gardens and conservancies are striving to counter the loss.
Too often West Indies looked resigned to an inevitability, rather than constantly striving to counter it.
It's a legacy that Aswat Nissa is striving to counter, working with women across the political spectrum nationwide to develop their skills as politicians.
Through his work, the artist strives to counter two dominant narratives that have taken root in the Iranian consciousness since the war's end.
If directly propositioning somebody for sex is automatically condemned as misogynist, as the campaign appears to assert, then the movement risks being highly counterproductive to the feminist cause and playing into the hands of the sexually repressive, patriarchal ideology that feminism strives to counter.
A book he has written about the Spanish Civil War becomes a best seller, and a series of personal disasters provoked by his arrogance and hypocrisy finally drive him back to Urbana, where he strives to counter the shameful realization that "my real vocation wasn't writing but having written".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com