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'strength of proposal' is a correct and usable phrase in written English.
You can use it to refer to the quality or power of someone's suggestion or plan. For example: "We all agreed that the strength of John's proposal was undeniable."
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But, he pointed out, most of N.I.H.'s funding decisions are based on the strength of proposals coming from researchers.
Every year, grant winners will be determined by the strength of their proposal.
"The strength of this proposal is that it accomplishes much of what those who want a public option are calling for — that is, something to compete with private for-profit insurance companies," Mr. Conrad said.
(The organisation is a local chapter of a national group founded by writer Dave Eggers).The shop's manager, Justin Allan, was hired partly on the strength of his proposal for a Pluto protest.
He derived that from his first career, journalism, in which he was a reporter in San Francisco, a theatre critic in New York and a writer for numerous magazines based in the city, including Cosmopolitan, long before his third wife, Helen Gurley Brown, became its editor in 1965 (on the strength of a proposal to its publisher, Hearst, co-written with Brown).
The three countries were so confident in the strength of their proposal that in March, a month before revealing they would bid as a group, the presidents of the soccer federations of the United States, Mexico and Canada asked FIFA to grant them an exclusive window to prove that their bid met all the technical requirements for hosting the tournament.
"We thought that was a strength of the proposal".
Within a week Brockman managed to sell the rights to the novel to publishers in an additional eight countries on the strength of the proposal alone.
"It is the very economic strength of the proposal that opens the doors that raises issues that other projects didn't raise," he told me, calling the stadium projects more of a "scam" than a realistic proposal for job creation.
Thanks to the strength of the proposal submitted by FAO and its partners, this new project has become just one of five pilot MMI projects to receive GAFSP funding.
Unless you've published lots of work, the strength of your proposal will be built on essentially three things: The strength of the topic and angle.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com