Sentence examples for street collaboration from inspiring English sources

H&M meanwhile, is now in total command of the high street collaboration.

Last year, the Wang x H&M range created renewed buzz around the slightly tired designer-high street collaboration concept; 70% of stock was sold within one hour of going on sale.

When he revealed he was working on last year's out-of-the-box-hit high street collaboration, Wang x H&M, the news did not come in office hours via a press release: instead, it was launched on Instagram, at midnight on a Saturday.

High-street heroes It has been quite a year for high street collaborations, too.

Other forthcoming designer and high street collaborations include a capsule collection by Valentino for Gap.

High street collaborations – a way to get some catwalk stardust on the cheap – come as standard for Generation Y.

High street collaborations are now embraced by designers as a way to pay their bills and broaden their audience.

But equally powerful has been the recent wave of designer-high street collaborations, which allows labels to control things.

Whilst high street collaborations are well established by the Swedish retailer - they started way back in 2004 with Karl Lagerfeld, none have reached the fever pitch levels of Balmain.

Finally, it was the decade of high street collaborations as celebrities and designers lined up to release one-off collections with high street brands.

Whereas the first designers who undertook high street collaborations did so while trying to hold the collections at arm's length, distancing them from their "real" clothes, Wang – who is from a new generation – believes in reaching as wide an audience as possible.