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But John McDuling, writing for Quartz, put forth another idea: Netflix may finally be sick of the estimated 10 million people who are watching Netflix without paying, and the $6.99 single stream "individual plan" may eventually replace the $7.99 standard stream plan.
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Last November, when we launched our $7.99 unlimited streaming plan, DVDs by mail was treated as a $2 add on to our unlimited streaming plan.
Netflix also raised the cost of its various DVD plans by $1 to $8 a month, suggesting that it was encouraging customers to shift to the new streaming plan.
In the Your Streaming Plan area of the page, click the "Change plan" link and select the $11.99 monthly option instead.
I have the Netflix streaming plan, along with a Roku box and a couple of tablet computers with the Netflix app.
Given the long life we think DVDs by mail will have, treating DVDs as a $2 add on to our unlimited streaming plan neither makes great financial sense nor satisfies people who just want DVDs.
Netflix has informed TechCrunch that it is indeed testing a $6.99 single-stream plan to new users as part of a test.
Netflix currently offers a pure streaming plan as well as a hybrid DVD/streaming option.
The lack of a subscription-based or free streaming plan could also sink the ship.
If you are on the Unlimited Streaming plan, the Unlimited Streaming + 1 DVD out-at-a-time plan or a limited streaming plan, you may watch only one device at a time.
The service just reached the 100k mark with 9,000 of those available under the Prime streaming plan.
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