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"strategy shift" is a perfectly fine and usable phrase in written English.
You can use it when referring to a change in strategy or tactics used in a particular situation. For example, "The company made a strategy shift to focus on digital marketing campaigns."
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A broader strategy shift is under way at DreamWorks Animation.
(Think AOL's big strategy shift or free reruns of episodes of "Grey's Anatomy" online).
And that strategy shift, actually executed, insured a real change in the corporate culture.
Analysts said the strategy shift by RealNetworks was likely to shake up the industry.
The deal with LG is something of a strategy shift for Netflix.
And this wasn't an accident: it was a deliberate strategy shift on Romney's part.
Similar(7)
When there were no takers at that price, the strategy shifted.
"Times of turmoil often lead to consolidation and strategy shifts," Mr. Dobell said.
In the memo, obtained from investors last week, Mr. Forstmann acknowledged that his firm's investment strategy shifted under Mr. Bowles.
Shortly afterward, the government's strategy shifted to voluntary reporting, leading to a decline in surveillance and detection.
Solitary or parallel play is dominant among three-year-olds, but this strategy shifts to group play by five years.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com