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A diplomatic strategy plays to the EU's strengths, according to Jason Anderson, the head of WWF's climate and energy policy.
Unfortunately for Mr. Gore, the shift in strategy plays into one of the Republicans' chief criticisms of him: that he lacks consistency.
The strategy plays into the strengths of social platforms, which allow users to dip in and out of streams of news and information at their convenience.
A spokeswoman for the BBC's TV licensing defended the campaign, saying, "The rate of evasion is currently at an all-time low of an estimated 7% and our communication strategy plays an important part in this success.
If Uber's shrewd strategy plays out, we'll never even ask.
So it will be interesting to see how its strategy plays out.
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How does a renewables strategy play out in the future?
But as a political strategy, playing hard to get is quite high risk.
The strategy played into the worst stereotypes of white liberalism: paternalistic and patronizing.
"It's a different technique and a different strategy playing with these clubs," he said.
Through the political change it has helped catalyse, the same strategy played a vital role in the movements against apartheid and tobacco.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com