The audit includes analyses of the company's marketing strategy, marketing organization, marketing systems, and marketing productivity.
Previously Ed was Chief Operating Officer, responsible for Strategy, Market Research, Finance, HR and other functions.
He advises retail companies and consumer packaged-goods companies on strategy, marketing and sales.
— Vindu Goel 'What, Us Worry?' Businessweek | Apple chiefs discuss strategy, market share and the new iPhones.
The taught course, delivered over four terms covers marketing strategy, e-commerce, strategy, marketing measurement, financial models for marketing and brand management.
His preferred model, Mr. Perkins said, is a "guidance" board that focuses on technical strategy, marketing and other issues.
Transformation refers to holistic changes to corporations – business models, strategy, marketing and operations, all enabled by new technology.
Also yesterday, The Huffington Post announced that it had hired former NBC executive Lauren Kapp to run global strategy, marketing and communications.
An MBA will equip me with the concepts of finance, strategy, marketing and operations which are constant across all industries.
Final strategy – market, market, market…with neither marketing experience nor budget.
She also is responsible for leading IBM's global strategy, marketing and communications functions.
