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A strategy map is a visual framework for the corporate objectives within those four areas.
A strategy map specifies these cause-and-effect relationships, which makes them explicit and testable.
The authors created strategy map templates for various industries, including retail, telecommunications, and e-commerce.
Building a strategy map typically starts with a financial strategy for increasing shareholder value.
A strategy map brings together all of a company's strategic objectives to illustrate causal linkages.
That's because every unit's strategy map and balanced scorecard are linked to the corporate scorecard.
Using the strategy map shown here, Mobil increased its operating cash flow by more than $1 billion per year.
The strategy map would be followed by a balanced scorecard specifying financial and nonfinancial performance metrics for all participants.
Accordingly, the RCMP developed a separate strategy map for each, with its own initiatives, targets, and measures.
However, a few broad guidelines can help the team pinpoint the most promising intervention points on the strategy map.
So, a good place to begin is to identify the spots on your strategy map with the most connections.
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