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Wallace uses this classic gag to relay another creativity strategy: challenge assumptions.
£270m for disruptive technologies such as robotics and driverless vehicles (the 'industrial strategy challenge fund').
The 2016 autumn statement introduced the £4.7 billion industrial strategy challenge fund, explicitly linking extra research funding to industrial strategy.
The prime minister was also to announce a new industrial strategy challenge fund to back priority technologies, such as robotics and biotechnology.
The reason strategy execution is often glossed over by even the most astute strategy consultants is because primarily it's not a strategy challenge.
In her first speech to the CBI's annual conference, the prime minister will announce increases in government investment in research and development worth £2bn a year by 2020 and an "industrial strategy challenge fund" to back priority technologies.
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The csae concludes with a discussion of the corporate strategy challenges facing multipractice professional service firms.
Connect to Today: The war in Afghanistan has presented serious strategy challenges for the United States military.
The strategy challenges I.B.M and Oracle, two giants in the market.
Added to this mix is the new £2 billion Industrial Strategy Challenges Fund which has to deliver rapid results.
Some of their work was done by the Gore lawyers, who, true to their strategy, challenged hundreds of overseas ballots with little discrimination.
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CEO of Professional Science Editing for Scientists @ prosciediting.com