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His most recent book, Strategic Intuition, was named Best Strategy Book by Strategy + Business.
That is why Greg could call a strategy book a marketing book.
They can simply offer advice, but can also develop a marketing strategy, book theaters and collect the money.
It certainly seems so, but how much of this do you think was actually in someone's strategy book?
The first type (which is what people usually want when they ask me for reading tips) is the strategy book.
Borrowing a page from OPEC's strategy book, the world's leading coffee producers have agreed to withhold beans from the market to raise the price from seven-year lows.
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John Milton someone who rarely (never?) shows up in strategy books—is a good place to start.
You start looking at strategy books and typically the kind of book you find at the airports on business, or strategy, or economics is a pretty bad book.
He had a remarkable instinct for where to place his pieces, and his study of strategy books gave him an unusually varied repertoire of moves.
In the best of the strategy books now or soon to be in stores, he has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.
High-end corporate biographies, such as the low-cost airline founder G.R. Gopinath's "Simply Fly" or "The TCS Story... and Beyond" by the former Tata Consulting Services chief executive S. Ramadorai, and leadership strategy books command a significant slice of one end of the market, as do mass-market business self-help books.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com