One, above the fold, is a fairly straightforward spot-news shot of Radislav Krstic, a Bosnian Serb general, on crutches, in The Hague, where he was found guilty of genocide.
The world was, on the surface, a more innocent, more straightforward place in the early 1960s: there were good guys and bad guys and they were easy to spot.
Now its songs mutate on the spot, from straightforward strumming to washes of texture, from minimalist patterns to electronic rumbles, from ballads to brute force.
The television spot is straightforward: Mr. Cuomo, in a red tie, looks into the camera and promises to clean up Albany, which has been disturbed by the corruption arrests of several legislators this year.
AT FIRST glance, when Lionel Jospin, France's prime minister, said in a recent television interview that France would encourage its European partners to discuss adopting a "Tobin tax", it looked like a spot of straightforward electioneering.
All three parameters performed comparably well, with the straightforward assessment of total spot intensity yielding a slightly better separation of control versus epitope than the other two parameters.
As discussed previously, our approach would allow straightforward adjustment of the spot geometry to match that of the microfluidic sample holder.
The spots are uniformly distributed with a grid pattern (within tolerance of small printing variability) and because over 90% of the spots should be bright (even considering array quality control issues), detecting the subarrays and the positions of each spot is straightforward.
Customers are more likely to buy from you when your prices are straightforward and easy to spot.
Between the very X Factor idents on which TalkTalkTV has spent so much, BT has this season bought straightforward 30-second ad spots that explain its box, its YouView relationship, price point and content line-up clearly, complete with a sales phone number to on-board new customers right from their sofas.
This is all thanks to the activation layer, which serves to more or less highlight the valuable stuff — both the straightforward and harder-to-spot varieties.
