"Most men are seeking straightforward shopping experiences to help achieve certain looks.
Some are straightforward - shop at Tesco, and you can convert your Clubcard points to BA Miles, or join Shell Driver's Club and you can collect BA Miles every time you fill up.
The outcome we obtain is straightforward: the shopping basket across Spanish provinces has tended to become more homogeneous.
Although the business model is straightforward – an Etsy shop is free to set up and there's a fee of 12p per listing, plus 3.5 per cent commission on sales – it is this vocal, impassioned community behind it that gives the business its USP.
So even a straightforward activity like shopping can be really challenging if I'm tackling it on my own.
The idea behind the shop was straightforward.
We're giving up the jumble sale approach and introducing a straightforward, easy-to-access shop front".
Weekday openings at the Shop were fairly straightforward, but weekend hours were brilliantly absurd - Saturday 11pm until Sunday 4pm.
Unable to digest that lesson, the Five retaliated by putting out an ad criticising a local record shop with the straightforward slogan "Fuck Hudson" and found themselves summarily dropped.
The act of shopping, once a straightforward financial transaction, was reinvented: it became seen as a delightful, diverting and even therapeutic experience in itself.
