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Even the straightforward publicity shot has upped the ante.
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"There's a lot of history in our books, old and new, and it's not always easy to convey that with a straightforward publisher's website," Tom Roberge, the director of publicity and marketing, says.
Still, the precise reasons why and the extent to which publicity should be guaranteed are not straightforward.
Madonna's trip to Malawi this month should have been a straightforward affair: visit her charitable project, catch up on its progress and head home, basking in fond memories and good publicity.
Ah, publicity.
Adverse publicity?
Publicity gained.
Any publicity is good publicity I suppose.
"He hates publicity".
"No publicity is bad publicity," she said.
Describes her publicity strategy.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com