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For many, the answer is straightforward: money.
Getting out of debt still is couched, typically, as a straightforward money issue.
But both did more than anyone else to prevent the Republican primary from turning into a straightforward "money talks" affair.
The reasons were straightforward: money for loans often came from international donors, and collecting small deposits seemed to be an inefficient headache for the microfinance bankers.
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"The overriding message is fairly straightforward: less money spent overseas means more money spent here," said Mulvaney, a former South Carolina Representative.
It's technically straightforward, makes money for the band on tour and is an inexpensive memento for concertgoers, who are often trying to record on their phone anyway".
One is straightforward: it gives money to the poor.
The answer is depressingly straightforward: for the money.
The main providers have not been motivated by anything as straightforward as making money, at least until recently.
The conflict was a straightforward struggle over money (the last profits of the declining fur trade) and land (the Connecticut River Valley, which has the region's most productive soil).
By contrast, many bonyads seem like straightforward rackets, extorting money from entrepreneurs.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com