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My favourite recipe ended up being one of the most straightforward ideas, but utterly brilliant.
"I am a straightforward person with straightforward ideas and ethics - a person who loves our sport," he says in his manifesto.
The tension control law is designed on a basis of two straightforward ideas, i.e., the potential energy shaping and the damping injection.
When I asked Levi, Diaz, and Lê about their visions for a better, more just world, they offered straightforward ideas: In the richest country in history, we can and must guarantee that everyone has a home.
Furthermore the combination of large-scale SAR analysis with virtual compounds allows guiding synthesis to explore straightforward ideas as direct outcome of SAR interpretation.
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Alan Gilbert had an elegantly straightforward idea for the New York Philharmonic's New Year's Eve concert at Avery Fisher Hall (and on televisions everywhere, thanks to PBS).
The theory that companies should wholeheartedly embrace strange experimentations of people like McDonald turns on a straightforward idea: It's good for the bottom line.
Intellectual property is a better candidate; think of the entrepreneurs behind Instagram, capable of realising a vast fortune on the back of a fairly straightforward idea.
Desensitization is a straightforward idea; it's the same principle, according to legend, that King Mithridates VI used to cultivate immunity to poison (an occupational hazard of royalty in the ancient world).
"The truth is that at the heart of this legislation is a very simple straightforward idea and it is this: it is to give people who know patients the best - doctors, nurses and clinicians - more say about what happens to those patients and how the NHS is run.
It seems like the most straightforward idea for an album ever and what it does rather succinctly is point out the vast gulf between, say, the tinny, skeletal rattle of Joy Division's Isolation and the great, fat disco steam train of Blue Monday, a song recorded just two years later.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com