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More challenging still are the moments that appear to be straightforward, firm to the touch, only to slide through our panicking fingers.
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Some are straightforward: Firms have become more successful at finding and hiring good and even great talent in tough-to-fill skills categories.
"The reason is straightforward: firms should be focused on using Hadoop effectively, not wrestling with the infrastructure and operational challenges required to run it well.
Only a few observers of Parmalat appear to have asked why, if all was well, a perfectly straightforward food firm needed complex offshore structures or a cash pile supposedly worth billions.
The reason for that feint is straightforward: No firm wants assets to leave with a departing star manager.
Forerunner's strategy is pretty straightforward: The firm puts money into startups primarily in their early seed and Series A stages, and its first investments typically range between $250,000 to $500,000.
For example, all of the students thought it was straightforward for a firm to set marginal cost (the cost of an additional unit of output) equal to marginal benefit (the revenue from an additional unit of output) in order to find the "optimal" level of output.
I think the Adobe's account made it a bit "straightforward" for incumbent firms: if they are unsure about how to respond, they can easily acquire the emerging firm, with a real potential for growth.
(The scene in which Rickey presses him on whether he's able to do so is simpler, less melodramatic, and more moving in the earlier film; Robinson answers with plain, firm, and straightforward principle).
But the message delivered to President Zardari by the 58 leaders of an all-party conference held in Islamabad on December 2nd was firm and straightforward: any Indian strike on any target in Pakistan would constitute an act of war.
Yet much of the rest of the account is a straightforward look at the firm's growth.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com