The payment process, still in testing, will be straightforward, Matthew Roberts, chief executive of OpenTable, said in an interview.
"The calculus is pretty straightforward," said Jeffrey Applegate, chief investment strategist at Lehman Brothers.
"The logic is pretty straightforward," says Mark Zandi, chief economist at Moody's Economy.com.com
Arranging interviews with research team members was straightforward once the chief investigator had provided accurate contact details.
"Asking patients whether or not they would recommend a hospital or ward is not straightforward," warned Katherine Murphy, its chief executive.
"Certainly being able to deliver the required number of cells directly from laboratory-isolated stem cells seems more straightforward technically," said Karl Johe, chief scientist at NeuralStem Biopharmaceuticals, a company working on cell therapies for brain disease.
This ethical tone, he says, must be established at the top, through "the consistent exercise by the chief of simple, straightforward decency and respect for others".
"Now both the civilian population and the military population will be able to get these products out in a straightforward fashion," said Dr. Arthur O. Anderson, the chief ethics officer of the biodefense program at Fort Detrick.
"The reason for it is pretty straightforward," Mr. Musk, also the chief executive of the electric-car maker Tesla, told an audience in Seattle last year at a recruiting event.
Stephen Giordano, the company's chief executive, makes a straightforward economic argument to photofinishers.
