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Its history would seem straightforward: brilliant inventor makes a breakthrough, cleverly stands conventional organisational principles on their head and, presto, the world is a better place.
That was Bibendum (not coincidentally the same name given to the Michelin Man icon in the late 19th century), and Bibendum, almost everyone agrees, was really good, three-star good by New York Times standards (my opinion): reliable, straightforward, brilliant food served informally.
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Three others — essentially hearty, open-faced sandwiches on toasted bread — were straightforward, but less brilliant.
My favourite recipe ended up being one of the most straightforward ideas, but utterly brilliant.
Friends and colleagues said at the dinner, which was at SD26 in Chelsea, Mrs. Hazan was remembered as a rigorous teacher, a fond mother, a brilliant and straightforward cook and a curmudgeon on culinary matters.
The weather held for a riotous set that served as a straightforward reminder of how brilliant a pop star Allen is; after all, who else would ask, "Is my camel toe really prevalent?" between songs?
The app is pretty straightforward, but it has some brilliant flourishes.
"He has his moments - all horses do - and anyway, there are lots of athletes, equine and human, who aren't all straightforward, but who are pretty brilliant when competing.
iTunes isn't great for the straightforward managing of music, but it is brilliant for buying music through iTunes and having it sync automatically with your iPod (and now your iPhone).
This ad for Sony Bravia LCD TV has stuck with me for its brilliant and artful execution of a straightforward concept: showing beautiful color.
That's why, as Spieth soaked in his brilliant second round, he retained a straightforward weekend to-do list.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com