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"They're smart to run this as a contest rather than straight advertising," he said.
Plus editorial coverage is a lot more valuable and has more resonance than straight advertising – we generally say it is worth three times as much".
"Let's be straight — advertising is not that exciting," he said.
Forbes.com contains ads that link readers to on-line brokers, but it's a straight advertising deal with no extra upside.
The on-line edition of FORBES GLOBAL contains ads that link readers to on-line brokers, but it's a straight advertising deal with no extra upside.
It will also mean that the company potentially could start to create new revenue streams on top of the commissions that it takes on rentals: these can be by way of affiliate deals, or straight advertising, for example.
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Lookery, founded by serial entrepreneur Scott Rafer, is a straight up advertising network targeted solely at Facebook applications.
Location in terms of what is happening in the rest of the world – and more importantly, where you might want to go next – is a bigger opportunity and introduces 'intent' into the equation, something which is far more monetizable than what is around you right now, whether it be in terms of straight targeted advertising or offers.
Besides, Techmeme already accepted more straight-up advertising anyway.
Most of the artists are content to continue their relationship with brands, especially as it continues to move towards a more collaborative, mutually beneficial approach, and hope that brands will continue to edge towards the road of funding projects as public commissions rather than as straight-up advertising stunts.
"U.S. News" has had two straight years of advertising declines, and makes only a small profit.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com