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The contest is part of Forbes' annual e-Gang story package.
I would present the story (package) and conclude after it runs.
Schleifstein himself is a somewhat famous figure, having won three Pulitzers and cowritten a 2002 Picayune story package titled "Washing Away," wherein he described in eerily correct detail the exact ways in which a massive hurricane could devastate vulnerable New Orleans, three years before Katrina hit.
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This list includes (deep breath): story packages, factboxes, series links, links to other content, badges, warnings, comments and advertising components.
Inevitably, Digg linked to the story, packaging it with a warning that "this story contains information that may not be accurate".
The project has promised a number of other features as well, like the story packages that bundle multiple articles together; journalism courses that teach reporters how to use Facebook tools like Facebook Live; investments in local news; plus PSAs to promote news literacy and features aimed at fighting fake news; among other things.
"More and more, journalists are going to want the stories packaged with a bow".
Of course this was it, which is why most of the stories packaged the camp as "Richard Dawkins Atheist Campp", name-checking the bestselling God-basher, even though the extent of his involvement was to offer a modest one-off donation.
For now, we focus on assigning great stories, packaging them as attractively and provocatively as possible and comfort ourselves with the faith that if we can keep readers interested and engaged, there will be a business there to support what we do.
Like many other gluten-free products, this one has a personal story: The package told of a child (Gillian) being diagnosed with celiac disease, which meant even a small amount of gluten could make her sick.
The reality is that while some of the story's packaging was a bit overhyped (mostly the fault not of Webb but his bosses), the contents of the package were affirmed again and again, first by the CIA inspector general and as recently as this weekend in some solid reporting in The Huffington Post (here and here).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com