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The entrepreneur who wrote things like, "Planning is guessing," and "Underdo the competition" or "fire the workaholics and emulate drug dealers" was living his own credo: he was right in the thick the storm, aware at every moment how Basecamp's shutdown was impacting customers, communicating honestly about what he was doing personally to set things right.
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If you are in a storm-prone area, you should always be aware that a storm could occur.
"The storm really made people aware of the geological map of Manhattan," says Kai-Uwe Bergmann, BIG's partner in charge of the Dryline project, when we meet across town at the East River Park where basketball courts and soccer pitches lie under a deep layer of ice.
On daughter Suri, 19 months: "Suri is talking up a storm, running around, so aware.
In addition, small boats were warned to stay in port and residents were advised to be aware of storm conditions brought by Fern.
Everyone knows the potential destructive power of hurricanes, but few people are aware that storms like Hurricane Irene encourage growth of psychedelic mushrooms.
It's also making last week's Questioningly seem a bit quaint — aware of the storm but still optimistic, we asked readers to propose the worst Halloween costumes imaginable.
As early as September 13, residents were made aware that a storm might strike parts of Ireland with hurricane-force winds.
Despite the unusually fluid scenario, officials were well aware of the storm's destructive power days before its actual landfall.
Though the hurricane season starts in the summer, around here we tend to become especially aware of the storm possibilities in the early fall, when more tropical activity spins up in the ocean and when annual milestones that have been marred by big storms in previous years come up on our calendars.
Still, he warned, "people should be aware that this storm has the potential to be a major snow producer and if they don't take the proper steps... they could be adding to the impact or adding to the risk factors".
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