The move expands on what Penney has already done, creating store-within-a-store areas for brands like Sephora, where sales per square foot are three times higher than the average of the rest of Penney.
There is the need to reduce store costs since store areas in urban centers are expensive.
Best Buy already features dedicated store-within-a-store areas for selling Apple products and recently added Microsoft mini-stores, too.
The light in the room behind the store area was factory-dim.
"It's integrated with the main store area, so the two spaces can operate as one," Godfroy said.
The company, whose store area is typically 2,600 square feet to 3,200, is negotiating six deals on Long Island, Mr. Schuckman said.
The choice of the traditional, bourgeois department-store area of Tokyo is typical of the unexpected decisions made by the designer.
"Responding officers confronted the suspect inside the store area and the subject was shot after failing to comply with officers' verbal commands," a Beavercreek police spokesman said in a statement.
I entered through a side exit on to a dark wood and carpet staircase, and from there into the main store area which is full of F&M's traditional produce: preserves, coffee and teas, sweets, biscuits, hampers.
While display location may vary by store, we hear that Square will be included in the store area where main consumer-oriented accessories are displayed.
