With Storefronts, brands set their own pricing and Bezar takes a relatively high percentage of sales, in exchange for the digital retail space, customer service, along with shipping and part of the fulfillment process (all handled by Bezar).
But Pho24 is the only Vietnamese storefront brand to make it to the international market.
There are still two primary platforms for communicating on Facebook -- your Profile, which is your personal page (originally designed to maintain personal connections), and business Pages, which are more like digital storefronts for brands.
Designed by Andy Spade, the fashion-world veteran who helped start Kate Spade (his wife's namesake line) before opening the New York storefront and branding agency Partners & Spade, the colorful collection of men's and women's crisp pajama separates and jaunty underwear is meant to encourage luxuriating in the kinds of things that comfortable nightclothes inspire one to do.
While Snapette has monetized on in-app brand storefronts, commerce will enable them to take a cut on sales, too.
The products launching today on Storefronts are mostly brand new lines, and Shellhammer explains that it gives the shopper with intent a reason to like Bezar.
For independent bookstores, which often have a hard time selling eBooks, Zola Books will offer branded storefronts.
Storefronts would be clearly branded in red and yellow with a sun and moon logo.
Having designed and sold Ishvara's classic tanned-leather Mediterranean sandals from a tiny beach storefront in Formentera, Spain (the brand is based in Ibiza), since 1982, Marco is finally bringing his casual, colorful flats to the states.
In recent months, Walmart.com has become home to fashion brands' own storefronts, having added Lord & Taylor to its site, for example.
VenueRank, simply put, operates somewhat like a "Klout for storefronts," as it allows brands with multiple stores to compare those against each other or against their competitors using a single, at-a-glance score.
