Television monitors throughout the store show old-school candy commercials ("Sometimes you feel like a nut, sometimes you don't").
(Mr. Gunther's blog and Amazon's store show pictures of a book cover, although there is no actual physical book — welcome to the morphing world of media).
Displays at the store show how various gadgets can work together: a camcorder, Blu-ray player and TV, for example, or a camera, Vaio laptop and digital photo frame.
The network carries a sophisticated multi-channel offering: screens positioned in the best points around the store show advertising picked to suit individual departments, while other screens provide entertainment interspersed with even more advertising to customers standing in line at the tills.
To give you an idea of scale, recent figures released by Jay Freeman, who owns and operates the Cydia store, show 22.8 million devices were running Cydia over the past two months.
Numbers available publicly from the company detailing downloads from its MIUI app store show that the company has already managed 1 billion downloads in just over a year of operation, and Xiaomi also claims a rate of downloads of 5 million per day, the company claims.
