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Store atmospherics impact consumers' perceptions of value and store image as well as their retail choice and patronage intentions (Baker et al. 2002; Cornelius et al. 2010; Pan and Zinkhan 2006).
Research in retailing suggests that atmospherics influence store image and expectations of service and merchandise (Baker, Grewal, and Parasuraman: The Influence of Store Environment on Quality Inferences and Store Image. Journal of the Academy of Marketing Science 22 (Summer 1994) 328 339.
Impact on store image is also tested.
Effects of store image on perceived product value.
The dependent measures include store image (two dimensions: look and "services") and self-image congruence.
Seven store image factors emerged, forming the basis of the typology.
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These will store images of regional interest and set their own pricing policies.
Its designers needed to find a way to store images, so that they could be slowly transmitted back to Earth.
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