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Discover LudwigThe phrase "store brand" is correct and usable in written English.
It refers to a product that is sold exclusively by a particular store or retailer under their own label. This term is commonly used to describe products that are not well-known or nationally recognized brands. Example: "I prefer to buy the store brand of shampoo because it is cheaper than the name brand and works just as well."
Dictionary
store brand
noun
A brand, usually for multiple products and usually unadvertised, for products only sold at a particular group of retail outlets.
Exact(40)
Should I just choose the cheapest store brand?
We also analyze the implications of national brands' brand equity for retailers' store brand strategy.
This study analyzes a retailer's store brand quality decision in vertically differentiated product categories.
This store brand delivered a respectable bang for the buck.
"Sometimes I think they don't actually know what is a store brand".
"It is like the difference between a Coke and a store brand cola," says Dr. Choudhry.
Similar(20)
Nevertheless, sales of store-brand soup have been rising.
Store-brand orange juice narrowly beat the national labels, 52 to 48percentthethe same margin favoring the store-brand French roast coffee.
There are also myriad saltines sold under private-label and store-brand names.
You're nothing but a store-brand generic in a fancy uptown label.
However, many store-brand products are perceived with lower quality because their manufacturers do not own the brands.
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