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In addition, there was a mediating effect of store image between store atmosphere and consumers' expectations of merchandise quality.
This paper explores the effects of multi-sensory congruent cues om shoppers' emotions and purchase behavior in designing retail store atmosphere.
However, extant studies have not examined how multi-sensory congruent cues added to a visually dominant store atmosphere might impact shopper emotions and purchase behavior.
This study investigates two design factors of store atmosphere in relation to store image and consumers' expectations of merchandise quality for web-based stores.
Shoppers' hedonic experience is hypothesized to be influenced by three elements of store atmosphere, namely store design, ambient and social factors.
For retailers, a visually dominant store atmosphere should be designed more in the direction of a multi-sensory atmosphere in offering shoppers more appealing experiences of the retail setting.
Similar(49)
But the country-store atmosphere is somewhat misleading: Tate's produces 50 million chocolate-chip cookies a year for national distribution (retail, wholesale and mail order) in its kitchen in Southampton and at a larger bakery in East Moriches.
"There's a camaraderie among Apple users, particularly long-serving ones – we remember in 1997 when we were being laughed at and told we would only get spare parts in hobby shops because the company was absolutely on the floor," Fry said, as he emerged sweating from the frenzied in-store atmosphere.
At the store the atmosphere is sad and lonely.
The store's atmosphere is British, but not stuffy.
The store's atmosphere has the effect of making its superbly made (and astronomically priced) fetish accouterments look respectable.
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