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Apple has explained these services as genuine "diagnostic" features to allow IT departments and store assistants to manage iPhones.
The store assistants tell you you look fantastic in everything, the changing mirrors make you look skinnier, they play music that encourages people to make more purchases.
In fact, my biggest frustration in this venture has been the heedless attitude of many store assistants who start peeling open a bag before you've even got to the till.
As everyone knows, the humble tea trolley holds a special place in the British psyche somewhere between Hatty Jacques as matron and hapless department store assistants on Sunday night sitcoms.
Aldi said it was increasing the minimum hourly rate of pay for store assistants to £8.85 nationally, a 3.75% rise, and to £10.20 in London, a 4.6% boost, from 1 February.
But while beacons and other IoE applications allow retailers to synchronise their processes and create an array of new marketing experiences, questions remain about consumer trust and privacy: namely, will anyone actually want store assistants to be able to mine their shopping data?
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Jobs will include managers, stock assistants and store staff, Aldi said.
Dad works in hotel catering, mum used to work as a store assistant.
Mildred's store assistant is cute and black; Dixon has her arrested for possessing marijuana.
When he was a young video store assistant, cinema still had a sacred and secret feel about it.
A store assistant weighed 25 kilograms of wheat in a steel canister and transferred it to an empty sack for her.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com