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Google achieved its market position by offering superior products and could quickly be dethroned if it stops innovating, he said.
As in, while it's certainly possible that "Apple's product designs, however impressive, will eventually be mimicked and come under price pressure," as Cusumano suggests, that seems to be assuming Apple stands still and stops innovating in the areas of hardware design and manufacturing.
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Yet, the Silicon Valley has never stopped innovating, and innovations born in this hotbed have improved every aspect of everyday life.
CURT NICKISCH: I mean is this your way of explaining why some companies that have been very innovative, become risk averse and stop innovating?
Our results show that smaller firms and firms in sectors with less innovation competition are more likely to stop innovating.
Then they stop innovating, and do what they need to do to make their innovation work in the real world.
In more than 45 years of designing clothes, he has never stopped innovating.
I wouldn't want to stop innovating as a result of this.
Disrupters serve as a reminder that even brands with the highest simplicity scores cannot stop innovating.
Indeed, so caught up in the litigation did Wilbur Wright become that he simply stopped innovating.
Maybe it's time we all stopped "innovating" and set our sights on something more meaningful and real.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com