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Did Monkey see the forever-predicted-but-not-actually-happening-yet TV/web convergence tipping point finally occurring right before its eyes, on a London bus stop billboard on Wednesday morning?
Young people are subject to enough scrutiny in a world that judges them from every bus stop, billboard, website, television programme and magazine in a bid to induce the insecurity that will transform them into life-long slaves to mindless consumerism.
"The first fairness cream that fights sweat" read the large white letters on a bus stop billboard I passed.
How are we to parse this advertising campaign in London in which an intelligent bus stop billboard only displays its content to women?
It must have been in the seventies, and some blond babe, probably here in Los Angeles, an out-of-work actor, perhaps, thought "I bet if I put a picture of myself on every business card and bus stop, billboard and sign outside the house, people would rather buy a house from me".
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In the corridors of the Kremlin's Congress Centre I walked past displays that were quite different from the provocative ads one often sees plastered on bus stop billboards.
Gossard's cleavage-boosting, push-up bra ruled the mid-90s, thanks to its traffic-stopping billboard ads, starring the Czech supermodel Eva Herzigová with the saucy caption, "Hello boys".
Against an idea of Australian manhood as plain and unassuming Clarke had tattoos, posed on bus-stop billboards and drove James Bond sports cars with celebrity girlfriends.
A year ago, The Globe and Mail heralded the opening of PGP Canada with a 2-week series on personal genomics, promoting the series and the project on bus-stop billboards throughout the city.
Maybe that's why this image of Steve Jobs is so noticeable on bus stops and billboards.
The savvy exhortations, which feature in slick adverts on bus stops and billboards across the world's cities, have helped Airbnb expand at a seemingly relentless pace.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com