Sentence examples for stimulus brand from inspiring English sources

At that point, Stimulus Brand Communications had been working with iXP on the company's Web site, logo and collateral materials like brochures.

The campaign, by an agency in Ewing, N.J., named Stimulus Brand Communications, is centered on a three-year endorsement deal between iXP and LTD Enterprises, the Berra family company that oversees Mr. Berra's business interests and his Web site.

A product-congruent advergame is compared to a product-incongruent advergame using a stimulus brand for a low-involvement product category.

Guidelines for designing visual brand stimuli are developed using evaluations of logos in China and Singapore.

This analysis proposes that by virtue of being the more attentionally salient, brand stimuli overshadow (suppress) learning about plain pack elements as signals for tobacco-seeking, thus abolishing the discriminative control over tobacco-seeking by plain pack elements, which we observed in two studies.

This study confined the stimulus to only one brand of apparel (American Apparel), therefore limiting the generalization of the results.

Additionally, stimuli also varied according to another factor called brand cue (through stimuli varying in their level of abstraction).

The experimental stimuli differed in the brand name location in relation to the product image (left and right hand side), background colors used (grey and pink), and the typography applied to the brand name (big and compact text versus small with the increased interletter spacing).

Support for this claim comes from studies showing that attention to background elements of pack stimuli is reduced when brand cues are present, and increased when brand cues are absent 5, 6 (see also 35).

The materials used for Study 2 were identical to the materials used in Study 1, except for the stimuli related to the new target category brand FORD, which were replaced with stimuli related to BMW (see figure 1).

In addition, we show that the md-IAT, just like the IAT, is not affected by the specific stimuli selected to represent a brand.